For the web or for print, all writing should be:
- Targeted -- Know your audience. Make them think you have a window into their soul.
- Compelling -- Nothing has to be boring. Calculating the viscosity of motor oil can be fascinating, if you do it right.
- To the point -- If you can say it in 10 words, don't use 50.
These principles keep me in the benjamins. Proof is in my pretty portfolio globes to the upper right, as well as the testimonials. Even more information is available in my resume. Click click!
Taking a Rainbow Journey with Pride!
Interview with a co-founder of Pride!, Montana's GLBT political activism organization. This article was published in OutSpoken, a monthly print magazine that focussed on the issues of the GLBT community of western Montana. It ceased publishing in mid 2001.
Pay (In)Equality
How the gender gap extends to wage differentials between male & female faculty at UM, and what's being done about it. This was published in The Kaimin, University of Montana's newspaper.
Changing Reality One Day at a Time
Interview with Artemis Volunteers founder Karen Wecker. Artemis Volunteers is a Palo Alto, California-based group dedicated to positive lesbian visibility through community outreach.
FusionOne is a leader in the wireless synchronization field. During my tenure, I worked on just about every kind of writing project possible. This is of my favorites:
Search engine keyword ads/optimization
Writing for search engines is almost fun! That is, if you like the fun challenge of using keyword lists to develop copy ideas. Luckily, I find that fascinating. Another way to think of it: I can write haiku that generates 100% clickthrough rates. Now that rocks.
FusionOne is a leader in the wireless synchronization field. During my tenure, I worked on just about every kind of writing project possible. This is of my favorites:
Yahoo! banner ad and landing page
Segmented content into 5 different markets, based on our user base and the profile for various Yahoo! portals. This campaign launched our official flair for whimsy. I was responsible for all copy and web production.
FusionOne is a leader in the wireless synchronization field. During my tenure, I worked on just about every kind of writing project possible. This is of my favorites:
SMS.ac e-mail
Part of a campaign that included an SMS message, HTML e-mail, banner ads and landing pages. SMS.ac is a very mobile, youthful community of phone users, and the material was targeted accordingly. This campaign generated site traffic 220% above normal levels and a high volume of product signups!
A sampling of the press releases I wrote while at FusionOne.
FusionOne Protects Your Mobile Address Book With MightyBackup
An informational piece/product announcement.
A sampling of the press releases I wrote while at FusionOne.
FusionOne Appoints VP to Cultivate Strategic Partnerships
A new vice president. Captivating stuff.
A sampling of the press releases I wrote while at FusionOne.
FusionOne MightyPhone Pro Now Available at The Carphone Warehouse in the UK
Announcement of an international retail sales deal.
