August 6, 2004
RE: Heather Moore
To whom it may concern:
It is with great pleasure that I give my highest recommendation to Heather. For the past year Heather has been a valued and integral part of the marketing team at FusionOne. If you have met Heather, you know her skills, experience, and accomplishments are many. From our time together at FusionOne, though, four specific highlights command notice:
- Launched 3 websites in 4 months. Heather built the templates for all the FusionOne web properties and personally churned out over 100 pages of copy and web produced nearly 400 pages in the space of four months.
- Increased advertising click through rates with effective copy. Working with our on-line marketing team, Heather helped create and craft on-line marketing campaigns that generated unprecedented click-through rates and put a smile on the face of potential customers.
- Improved the customer experience. FusionOne, as many small firms do, uses off-shore customer support staff whose English skills are varied. Heather recognized a potential issue and mitigated it by providing complete and effective scripts to handle the most common support issues.
- Solicited and embraced new opportunities. To use a baseball metaphor, Heather is a utility infielder who plays many positions with equal aplomb. From technical writing to web production to graphic design, I knew that I could call upon Heather and she would accept the challenge and excel.
I recommend Heather highly and would hire her again without question. If you have further questions, please feel free to contact me.
Regards,
Bob Borchers
Vice President, Marketing and Product Management
